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Tijuana is considered the gateway to Mexico, favorably situated at the U.S.-Mexican border and just beside San Diego, California. This is the busiest border crossing in the world and the city relies heavily on tourism as a major source of revenue. It has been reported that about 300,000 people cross the border here every day.

Tijuana's most popular tourist destination is Avenida Revolucion with its many shops, pharmacies, night clubs and open bars. It has a legal red-light district, La Coahuila, also called Zona Norte, which has a numerous selection of strip clubs and a sizeable number of street prostitutes. A lot of high school and college kids from Southern California often go to this area since the legal age for drinking in Tijuana is 18 years old. Prescription drugs may also be obtained in pharmacies in Tijuana without the need for a doctor's prescription.

Tourists who seek other types of attractions will not be disappointed. The Tijuana Cultural Center gives us a taste of Mexican culture and features exhibit halls, a museum, a futuristic planetarium, a theater, etc. It also serves as home to the Northwest Center of Scenic Arts and the Hispanic-American Center for Guitar. Other notable landmarks are the Municipal Institute of Art and Culture, the Tijuana Wax Museum, and the Trompo Museum. Tijuana also boasts of a very vibrant art community which has earned high esteem and recognition all over the world. There are also a number of shopping malls which are often frequented by tourists for Mexican crafts and products and designer goods.

Most visitors to Tijuana travel by foot, bus or car. However, travel by air is also possible because the city has the General Abelardo L. Rodriquez International airport. Transportation in and around Tijuana is very efficient and is serviced quite well by public buses and taxi cabs.