Volkswagen in Mexico. The production of Volkswagen cars began in Mexico in 1964 and the first Volkswagen Vocho Bug was manufactured 3 years later in Puebla.
Currently ranking at number three in terms of the production of light commercial vehicles and with 48 production centers across a number of continents, the Volkswagen brand has an undeniably international presence. Some of the Volkswagen models include the Beetle Convertible, Passat, Golf Sportwagen and Jetta. However, perhaps the company’s most laudable achievement has been its contribution to the Mexican automobile industry.
Volkswagen’s history in Mexico
The production of Volkswagen cars began in Mexico in 1964 in the region of Xalostoc and the first Beetle was manufactured three years later in the company’s station in Puebla, which is the second largest plant in the entire corporation. By the beginning of 2013, Puebla will have manufactured approximately 120,000 Beetles, 120,000 Gold Sportwagens and 300,000 Jetta cars.
VW Vocho “Bug”
Having played a crucial role in the manufacturing of vehicles in Mexico for five decades, Volkswagen is known as the creator of many jobs for thousands of workers in the automobile industry; Volkswagen de México is regarded as the company which employs the most people in Puebla alone. What’s more, Volkswagen’s sturdy foothold in Mexico’s motor industry means they have managed to nurture their image as the national car manufacturing company of Mexico. Notably, the Type 1 Vocho “Bug” taxis produced by Volkswagen in 1971 cultivated their reputation as vehicle manufacturers which characterize the nation. With 1.4 million “Bugs” being sold from the Puebla branch between 1967 and 2003, this model has maintained a strong popularity over the years and is often regarded as the most iconic of all the Volkswagen cars.
Volkswagen recently celebrated the fact that they have produced 10 million cars and 11 million car engines in Mexico to date. To mark the event, a monument comprising the three different variations of the classic Beetle was erected to pay homage to the model which made Volkswagen so well-known in Mexico’s car industry and to commemorate the company’s evolution over the years. In attendance was Rafael Moreno Valle, the Governor of Puebla, along with the President of the Volkswagen Board of Management in Mexico, Mr. Andreas Hinrichs, who proudly witnessed their firm reach this crucial historical milestone.
However, Volkswagen has not rested on its laurels. Due to the ever-changing technological requirements in the car industry, the company is constantly seeking new ways to improve its products while recognizing the need for environmentally-friendly vehicles. The Puebla plant, for example, is at present trying to perfect its hybrid version of the Jetta model which will contain motors run on heat and electricity, while the Volkswagen firm continues to explore the possibility of creating diesel engines which are less polluting to the environment. These ambitions have served to enhance Volkswagen’s prestige and help sustain their competition with other car manufacturers who are also adapting their models to the developing demands of environmental agencies.
The Volkswagen empire’s commercial initiatives continue to dominate the Mexican motor industry and, on account of the company’s willingness to adapt and reinvent its image according to the current climate, it has maintained an excellent reputation on an international scale.